Search Engine Optimization is more commonly known as SEO. It's the practice of adjusting your website to show up for specific search terms. This strategy is valuable to build a local market presence and to gain attention when potential clients are looking for your company, your product or your competitor's.
Did You Know that according to Fleishman-Hillard, 89% of product purchases begin online? Consumers want information about the product, buying experience and customer reviews before making a purchase.
These search terms present an opportunity for you to engage these prospects to begin a conversation. By providing information up front you increase your odds of converting a new customer.
The use of speech to text services like Google Voice and Siri are expanding the importance of good website SEO. These services will prioritize websites and businesses that have made their products and services most visible to visitors via search engines. If your website hasn't considered the impact of these changes, it's time to prioritize them so you can dominate in the future.
SEO is one of the best ways to get visitors to your website. By optimizing for search queries you're more likely to capture visitors who are looking for your business or solutions you offer. Here are just a few high level benefits of integrating SEO into your marketing plan:
Attract visitors who are looking for your best solutions.
SEO is heavily influenced by your page load time. By reducing this you provide a better experience.
Create an asset that lasts by ranking for search terms that your customers use.
Search engine optimization should start with search engines like Google and Bing. It can also expand into other platforms like Amazon, Youtube and Ebay if your customers frequent these channels. By improving your presence on these platforms you improve your odds of gaining new customers.
Better user experience
Rankings are business assets
Show up for local searches
Reduced advertising costs
Product specific searches
Find buyers with intent
Lower lead costs
Define lead origination
Brand your company