Marketing with AI

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About Course

Do you want to learn more about the practical value of Artificial Intelligence? Would you like to use AI to help you with your digital marketing? If you’re an entrepreneur running your own marketing or marketing director, then you know how quickly AI is transforming your work. If you’re feeling intimidated or overwhelmed sifting through the tools and coming up with a full stack playbook to grow your business then this course is for you.

Over four weeks, you’ll meet in person at the Maryland Innovation Center to help you win with AI. Storm your market with a controlled campaign intended to help you succeed. Build the Process, Tools and People skills to leverage today’s opportunity with AI. 

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What Will You Learn?

  • Understand the opportunity of AI to improve marketing performance
  • Learn how to apply and leverage AI for practical marketing outcomes
  • Develop a clear data structure and reporting system for tracking and analyzing marketing data
  • Frame realistic expectations for the effective use of AI to and developing marketing assets
  • Apply tactical methods to build a comprehensive marketing strategy to drive business growth

Course Content

Week 1: Building a Marketing Plan with AI
When is AI going to take my job? How long can I stay employed if I master AI today? 7 Uses of AI In Your Business Why You Should Create a Strategic Marketing Plan Today 3 Steps to Create your Ideal Client Profile 5 KPIs To Measure Your Customer Journey 13 Metrics to Track your Marketing Funnel

Week 2: Developing Traffic To Your Business
Framing Traffic Channels to Your Funnel What is Content Creation in 2024 Setting realistic expectations for using AI The best way to get usable content from AI Increase Organic Traffic with SEO The Power of Social Media For Your Business 9 Methods for Writing Wonderful Web Pages 6 Email Marketing KPIs to Track for Sales Success

Week 3: Building Your Brand With Awesome Graphic Design
Navigating the Graphic Design Safari 1 Secret Tool to Set Your Design Free Supercharge Your Social Media Posts 7 Better Ways to Write Blog Posts 5 Metrics for Pixel Perfect Presentations

Week 4: Developing Prospects with Video
The 5 Hidden secret of Script writing Making More from Meetings 5 Components of a Kick A$$ Content Calendar How to Break Your Personal Best Record for Faster Video Editing 3 Video Formats to Dominate Multiple Platforms 4 Tools to Increase Distribution of Your Content Faster

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