What is a Marketing Funnel? Simply put: it's a series of web pages, emails or ads designed to make a sale. Most consumers won't just buy the first solution available to them. Instead, they need details about features, have questions about pricing, want to read reviews and finally look for specials or deals. These touch points are all opportunities for you to build a relationship with your customer and help them buy.
Every business has a funnel, whether it be physical or digital. Think about the customer journey as someone discovers your company, learns about the solution you offer and what must take place before a sale is made.
Your marketing funnel can be fully automated or designed to generate leads or appointments for your sales team. Your funnel should be built to reflect what is already working for your business, but allow you to automate the effort and lower the cost of a new customer.
Generate new business simply by increasing traffic to your funnel.
Expand your working hours, geographic terrain or products you offer.
Hone in on KPIs that will make your company more profitable.
Funnels can allow you to automate and scale your business. They can also allow you to test different marketing messages, ads, pricing and more. Having a funnel will allow you to define an offer that converts based on customer behavior.
Increase number of leads
Grow your contact list
Automate new business
Test marketing messages
Present new offers
Test new ads
Lower ad spend
Define sales process
Analyze customer drop off
Automate follow up
Grow your business