Overview:
Do you want to learn more about the practical value of Artificial Intelligence? Would you like to use AI to help you with your digital marketing? If you’re an entrepreneur running your own marketing or marketing director, then you know how quickly AI is transforming your work. If you’re feeling intimidated or overwhelmed sifting through the tools and coming up with a full stack playbook to grow your business then this course is for you.
Over four weeks, you’ll meet in person at the Maryland Innovation Center to help you win with AI. Storm your market with a controlled campaign intended to help you succeed. Build the Process, Tools and People skills to leverage today’s opportunity with AI.
Learning Objectives:
– Understand the opportunity of AI to improve marketing performance
– Learn how to apply and leverage AI for practical marketing outcomes
– Develop a clear data structure and reporting system for tracking and analyzing marketing data
– Frame realistic expectations for the effective use of AI to and developing marketing assets
– Apply tactical methods to build a comprehensive marketing strategy to drive business growth
Key Takeaways:
– Anyone can use AI with a simple copy and paste approach using the right instructions within the right program
– AI can help create valuable assets and make it faster to get to market
– Framing your prompts is crucial for generating usable assets and success
– A better understanding of the most effective methods and tools to complete marketing activities
– Organizing and structuring activities based on campaigns for specific use cases
– Using a tool suite of programs that an average person can use to implement their marketing plans
Meet Your Instructor Nathan Garcia
I’m Nathan Garcia, the owner of the digital marketing agency, Mavrik Digital. For the past 5 years I’ve worked as a full stack marketer to help service based businesses advertise and sell online. In this class I’ll share with you the tools and tactics to get results. You’ll also learn to avoid the hiring mistakes and false starts that cost me tens of thousands of dollars.
Get In Person Mentoring From the Maryland Innovation Center
As a student, you’ll access resources including Mentoring from the Maryland Innovation Center. This ensures that you’ll get more than education to move your business forward; you’ll also have coaching hours to get direct feedback on your business and implementation of the concepts learned in class.
Week 1: Building a Marketing Plan with AI
- When is AI going to take my job?
- How long can I stay employed if I master AI today?
- 7 Uses of AI In Your Business
- Why You Should Create a Strategic Marketing Plan Today
- 3 Steps to Create your Ideal Client Profile
- 5 KPIs To Measure Your Customer Journey
- 13 Metrics to Track your Marketing Funnel
Week 2: Developing Traffic To Your Business
- Framing Traffic Channels to Your Funnel
- What is Content Creation in 2024
- Setting realistic expectations for using AI
- The best way to get usable content from AI
- Increase Organic Traffic with SEO
- The Power of Social Media For Your Business
- 9 Methods for Writing Wonderful Web Pages
- 6 Email Marketing KPIs to Track for Sales Success
Week 3: Building Your Brand With Awesome Graphic Design
- Navigating the Graphic Design Safari
- 1 Secret Tool to Set Your Design Free
- Supercharge Your Social Media Posts
- 7 Better Ways to Write Blog Posts
- 5 Metrics for Pixel Perfect Presentations
Week 4: Developing Prospects with Video
4 Tools to Increase Distribution of Your Content Faster
The 5 Hidden secret of Script writing
Making More from Meetings
5 Components of a Kick A$$ Content Calendar
How to Break Your Personal Best Record for Faster Video Editing
3 Video Formats to Dominate Multiple Platforms